Why the U.S.?
For many companies, the U.S. is the ultimate expansion goal—and with good reason. It offers scale, growth potential, and global visibility. Yet it’s often more accessible than you might think.
-
World’s Largest Economy: The U.S. has held the top spot by GDP since 1871, accounting for nearly 25% of global output.
-
Consistent Growth: Strong consumer spending, a resilient labor market, and innovation across industries fuel steady growth.
-
Regional Powerhouses: States like California, Texas, New York, Florida, and Illinois together drive over 40% of national GDP.​
A Diverse, Opportunity-Rich Landscape
The U.S. isn’t one market—it’s many. B2C and B2B behaviors vary significantly by state, city, and region. Understanding local preferences, distribution systems, and regulations is key to success.
-
Highest Household Spending in the World
-
Flexible, Market-Oriented Business Environment
-
Well-Developed Distribution and Sales Channels
Accessible — With the Right Strategy
Despite its size, the U.S. can be surprisingly accessible if approached strategically.
-
Few quotas or non-tariff barriers
-
Transparent legal framework
-
Open to imports and foreign entrants
The key is aligning your go-to-market strategy with the right local partners and entry model—something we specialize in.
"...the reality is that for most companies, looking internationally is a must in order to grow to the extent they aspire to."
Common Challenges — and How to Overcome Them
Many Nordic and European companies hesitate, despite having strong products and global ambition. Why?
-
“We don’t have time or people to manage this.”
-
“The legal system seems risky and complex.”
-
“We don’t know where to start.”
-
“It feels too far, both physically and culturally.”
These are all valid concerns—but they’re solvable. We help companies overcome each of these challenges with a step-by-step approach, tailored support, and a local team that acts on your behalf.
​
Still Wondering if the U.S. Is Right for You?
You’re not alone. But for most companies, international growth is no longer optional—it’s necessary to reach full potential.
Let us help you understand your opportunities, mitigate risk, and explore the U.S. in a controlled, strategic way.
Contact us for a free consultation — and let’s talk about your path forward.
How do we establish a U.S. presence without moving our whole team?
-
Send your own team: High investment, suitable for large companies.
-
Travel back and forth: More flexible, but costly and time-consuming.
-
Partner with a local team: The most efficient option for most. You gain market presence, customer service capabilities, and immediate access to local networks — without the overhead.
We act as your U.S. team, while you stay focused on your home market.
​
We're not familiar with U.S. business trends — how do we stay up to date?
The U.S. market moves fast — but staying informed is possible:
-
Follow reliable U.S. business news and market reports.
-
Tap into insights from industry experts and advisors.
-
Work with a partner (like us) who stays current on your behalf.
We provide curated insights and direct access to industry specialists so you stay ahead of the curve.
​
How do we find trustworthy partners and profitable clients?
Your success depends on the right relationships. We help you connect with:
-
Clients: Through outreach, events, and vetted introductions.
-
Distributors & partners: With built-in networks and market expertise.
-
Administrative experts: Legal, regulatory, HR, finance, IP, and insurance support.
What funding options are available for our U.S. expansion?
Whether you need seed funding or growth capital, there are multiple paths:
-
Investors: Strategic or financial — we help tailor your pitch and secure meetings.
-
Grants: U.S. and EU grants are often available for international growth.
-
Loans: Available, but complex — we guide you through the application process.
We’ve helped clients raise funding from $10K to multi-million-dollar grants and investments.
​
What are the risks of entering the U.S. market — and how do we manage them?
​
The U.S. market does have risks — but they’re manageable with the right approach:
-
Operational risk: Minimized by working with experienced local teams.
-
Legal & compliance risk: Avoided through strong legal and regulatory partners.
-
Strategic risk: Reduced by having a clear go-to-market plan.
-
Financial risk: Controlled by taking a lean, feedback-driven approach.
We help you manage risk every step of the way — from setup to scaling.
​
"Challenges are not there to stop you, they are there to help you grow."
Industries We Operate In
We work with B2B companies — including B2B retail — across a wide range of industry sectors. Below is a selection of industries where we’ve delivered the most value. However, our extensive U.S. network allows us to support companies across many other sectors as well.
Greentech and Sustainability Solutions
The U.S. is the largest and fastest-growing cleantech market globally, representing 25% of the $1.2 trillion environmental tech market. Key growth is happening in regions like the Midwest, with strong demand in:
-
Water and wastewater solutions
-
Renewable energy
-
Pollution control & monitoring
-
Waste management and recycling
Medtech
The U.S. is the world's largest medical device market, expected to reach $208 billion by 2023. There's strong momentum in digital health, robotics, and 3D-printed personalized medicine.
Typical segments include:
-
In-vitro diagnostics
-
Electro-medical equipment
-
Surgical and medical instruments
-
Dental devices and appliances
Lifestyle and Design
Today’s U.S. consumers demand high-quality, sustainable, and timeless design — a shift away from disposable goods. We bring decades of experience in:
-
Interior design
-
Home and lifestyle products
-
Premium, durable, and sustainable consumer offerings
Please read more here.
IT and Software
Home to 40% of the global IT market, the U.S. is the world’s most advanced tech landscape. We support clients in:
-
Cloud computing
-
Artificial intelligence (AI)
-
SaaS and B2B platforms
-
E-commerce and entertainment tech
Industrial Solutions
The U.S. industrial sector is a global powerhouse, especially in machinery and advanced manufacturing.
Industry areas include:
-
Agri-food tech and machinery
-
Aerospace and automotive
-
Construction and energy equipment
-
Mining and capital goods